Google SEO News and Google Algorithm Updates –
Google announced some latest updates to its search algorithm in 2020. Basically, Google can not give the whole information about its algorithm update.
The above google tweet shows that the new algorithm is live from January 2020.
January 2020 google main algorithm update?
In 2020 the main algorithm update is given bellow-
These two are the main updates of 2020 in which the rank of all websites is going down.
My experience with this Google algorithm updates –
When I open my laptop I always see my website rank first and check google analytics. Before this update, my website is going awesome but after that, the rank of my website increases day by day.
This is due to the new Google core algorithm updates which are BERT and EAT.
Let’s learn about BERT and E-A-T Google algorithm updates
What is BERT?
BERT stands for Bidirectional Encoder Representations from Transformers. It is a neural network-based technique for Neural Language Processing (NLP) that was open-sourced by Google last year.
So, according to this google algorithm update, Google can understand the entire context of a word in a search query. This algorithm applied by google allows them to do a better job of helping users t find helpful information.
According to this algorithm, Google can give the best information to their users. And for a content writer, the task becomes more challenging. So, they should have to write a genuine article that is user-friendly and more informative.
What is E-A-T?
E-A-T stands for Expertise, Authoritativeness, Trustworthiness. It also belongs to the Page quality and your content which is you are written.
Let’s learn one by one about E-A-T i.e. Expertise, Authoritative, Trustworthiness.
It is a term in which google recognizes that the content writer is an expert on that topic or not. So that Google can provide the best article from experts.
“Authoritativeness” means having generally recognized authority. People know you, know your background, and look to you as a leader in your industry. They accept you as a good source of information.
The “Trustworthiness” part of E-A-T also refers to the MC creator, the content, and the website.
Being a trustworthy expert and source means people can trust you to provide honest, true information that is accurate.
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